heat pump

Pros & Cons: Sharing Heat Pump Tax Credits with Homeowners


Heat pumps are an excellent alternative to conventional air conditioning units and boilers that use natural gas, propane, or oil. They’re energy-efficient, provide consistent heating and cooling, and are gentle on the environment. The US government recognizes the importance of heat pumps too, which is why it’s offering tax credit incentives to homeowners who install them. But what happens if a homeowner decides to lease or finance a heat pump installation? Should you share those tax credit incentives with them, or should you pocket them for yourself? In this blog post, we’ll explore the pros and cons of sharing heat pump tax credit incentives with homeowners so you can make an informed decision.


Positive Relationship with Homeowners: If you share the heat pump tax credit incentives with your clients, you’ll strengthen your relationship with them. It shows that you’re willing to go the extra mile to help them save money, which will also improve your reputation as an honest and reliable service provider.

Increased Sales: By sharing the tax credit incentives with homeowners, you’ll increase your chances of closing sales. Customers are often more willing to purchase a heat pump or other HVAC equipment if they know they’re eligible for savings.

Tax Benefits for your Business: When you share heat pump tax credit incentives with your clients. There may be opportunities for you to claim deductions on your business taxes as well.


Increased Cost for Business: If you share the tax credit incentives with the homeowner, it can be an additional cost to your business. This is because, depending on the incentives, you may have to forfeit some of the tax credit money by sharing it with clients.

Burden of Claiming the Tax Credit: Depending on the tax credit incentives, claiming the tax credit may be a complicated process. This puts an extra burden on the business owner and creates additional admin work that you need to manage.

Competitors can Take Advantage: Sharing tax credit incentives with homeowners is a marketing tactic that your competitors may also use. This means that if a rival business offers a larger share of the incentives to homeowners, they could potentially attract customers who would have gone with you otherwise.


The decision to share or not to share heat pump tax credit incentives ultimately depends on your business model and values. If you value positive customer relationships and can afford to absorb the additional cost of sharing the incentives, it might be worth giving your clients a partial refund. Conversely, if you’re looking to maximize profit margins and don’t mind potentially losing customers to competitors, then keep the incentive money for your business. Either way, it’s important to weigh the pros and cons of each option to make the most informed decision for your business. Regardless of what choice you make, be transparent with your customers and explain your decision to avoid issues or misunderstandings.

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